![]() Customers can target which videos their audience find most engaging and discover opportunities to improve how and where they implement their video players. ![]() JW Player offers rich analytics to give insight to publishers for how their video content strategy is performing. ![]() Is JW Player free? NEW YORK – July 29th, 2015 – JW Player, a leading digital and mobile video platform and player company, today announced it is making its Pro player edition free of charge, providing customers with increased functionality and value. The likely reason for this is the massive amount of Flash-based advertising still in use on the web. There is, however, a setting that has been used by developers to force Flash over HTML5. JW Player Always Uses HTML5 First JW Player is an HTML5-first video player and has been since 2012.
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